Villefranche-sur-Mer: A Wonderful Place for a Photoshoot

When the opportunity arose for us to feature in a luxury travel magazine, we just knew we had to show off our stunning line of Geoffrey Kent Safari luggage, launching online in August.  With tight deadlines, it was full-speed ahead to organise a day’s photo shoot.

With our headquarters in Monaco our new luggage collection is inspired by the timeless elegance of the French Riviera and its charming mix of classic luxury paired with vintage style.

We brainstormed various locations for the shoot from golf courses to large country houses and finally settled on this effortlessly romantic coastal town. Nothing quite says “classic French Riviera” like Villefranche-sur-Mer.

The backstreets of Villefranche-sur-Mer

The streets are paved with enchanting shareable moments. Just take a short wander and you will soon find plenty of places to take a snap or two.

Everywhere you look there is something charming staring back at you.

There are various places to marvel at the bursting horticultural colours, the first being in the streets between the beach and the port.

There are a lot of great places for a photo opportunity.

Whether you imagine yourself as Bridget Bardot or James Dean, a classic car whilst visiting the Cote d’Azur is the perfect way to travel in style. The Fiat Spider pictured below was kindly lent to us by Riviera Classic Car Hire, who provide a wide range of classic cars for holidaymakers, events and even for films!

You need the car to complete the look.


Geoffrey Kent Safari’s top tips for your visit to Villefranche-sur-Mer:

1 –  Take a stroll around the old town

From the dominating Citadelle to the flower-lined cobbled streets of the town, Villefranche is full of history and character.  Head away from the crowds on the port and discover an eclectic mix of restaurants, bars and shops.

Here are our favourites:


Les Garcons – A family run business, set in a charming square and renowned for its impeccable service.  Choose from a variety of lovingly prepared, mouth-watering Mediterranean dishes.  Be sure to book ahead, as both locals and tourists choose to frequently dine here.

Steaks to die for.


La Belle Etoile – Run by a husband and wife team, the menu changes dependant on local, seasonal ingredients.  You can devour the menu of the day and have three courses for €32, which for food this good is one of the best deals around.

La Belle Etoile team.


L’Aparte – A picture paints a thousand words and the food, délicieux!

Cuisine at L’Aparte is far from ordinary.



La Cave Nature – Serving a great selection of local organic wines (hangover free option) and lighter meal options…tartines, buddha bowls, charcuterie boards. Or for that all that time Hollywood Riviera moment try their fresh oysters paired with a chilled glass of champagne…Ooh la la!

Very photogenic seafood.


Achill’s Sky Bar – A great place for a pre or after dinner drink, sip on your favourite cocktail, listening to chilled beats from local guest DJs, all whilst admiring the rooftop views over the bay of Villefranche.

TapHouse – For the good ol’ times…meet the locals, catch up on the town’s gossip and enjoy live music with a chilled beer. Newly refurbished, the bar now offers a prosecco and tapas menu, perfect spot for an aperetivo.


Maxandre Concept Store: a new addition to the shopping scene and our top pick. The dresses, as featured in our photo shoot, are perfect for your holiday wardrobe and take you from day to night with that hard to find effortless Riviera chic.

Take a trip to the Maxandre concept store to pick up on that elegant Côte d’Azur look.


2 –  Enjoy the views

Where to stay:

A highly recommended view to wake up to.

Take a room with a balcony at The Welcome Hotel, as pictured above the views over the bay are totally breath-taking. The hotel over the years has been the home of many artists, most famous of all is Jean Cocteau who spent a great deal of time there. When he went to leave, he owed the family that ran the hotel money, so he gifted them a few pictures to make up the bill.

3 – Take a walk around the splendid gardens of the Citadel.

The Citadel Gardens

This 16th-century Citadel is set in a unique and unexpected setting with sweeping views across the bay.  The gardens are a delightful respite from the hustle and bustle of the town below.  Discover the work of local artists and sculptures set amongst the vibrant flowers and blossoming trees.

If you haven’t left Villefranche-sur-Mer without a friend having to pick some foliage out of your hair, due to you being overly friendly with the Bougainvillea, have you really gone to Villefranche-sur-Mer? We think not…

Just check out the #Villefranche-sur-mer hashtag on Instagram and you can see the reasons why social influencers from far and wide flock to the cobble-lined streets.

We hope you enjoyed the blog! Follow our Instagram and keep updated with our latest news.



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