One-on-one with our founder.

Drawing on the heritage of its Founder and worldwide travel pioneer, Geoffrey Kent Safari captures the spirit of adventure with a collection of timeless, high-performance, luxury travel essentials for today’s adventurer.

Handcrafted in Italy, each item from the collection harmoniously blends quality, comfort and style with modern, technical materials. These versatile designs blur the lines between your travel and everyday attire.

Geoffrey Kent took a moment to share with us the inspiration behind his new line of luxury travel garments and accessories.


Geoffrey, as a pioneer in the luxury travel industry, what led you to develop your new line, Geoffrey Kent Safari?

After all my years building the world’s most successful luxury travel company, Abercrombie & Kent, and exploring the far corners of the world, I now know which items are not only essential but ideal to travel with.

One of the interesting things is that when we sell a trip, for example, to the South Pole, we are inundated with questions from clients asking about what to wear and what to take, so using my experience I decided to create my own collection.

Is this your first encounter with the world of fashion? 

Not at all, myself and my wife Otavia have always been associated with this world, when you work in the luxury industry it’s hard not to take notice of what is going on in fashion. Abercrombie & Kent have an office in Harrods, the number one luxury store in the world, travel and style go hand in hand.


What has inspired this collection?

You know when I was just 16 and living in Kenya, I created a collection of bracelets made with elephant hair, this was my first step as an entrepreneur and funded my first solo expedition on a motorbike from Nairobi to Cape Town.  This expedition inspired me to create the luxury safari which led to A&K. It just goes to show that not only does it pay to be resourceful but you have to create something unique for your clients, just like I do with my latest series of Inspiring Expeditions by Geoffrey Kent. My clients, travel and family always inspire me.



Are there any existing brands you can associate with?

For many years I was an ambassador for Rolex whilst captaining the Rolex/Abercrombie & Kent polo team. It’s extremely important to associate with brands that reflect your own personal values.  Rolex represents quality, exclusivity and timeless designs with the highest level of craftsmanship.  The same values I have applied to each product we design in the Geoffrey Kent Safari collection today.



What is unique about the products you are creating at Geoffrey Kent Safari?

Each product I design for the Geoffrey Kent Safari collection carries the ‘Made in Italy’ hallmark of quality. This is extremely important for the brand and for our clients.

The designs are created exclusively for Geoffrey Kent Safari and we always make sure that each product is above all functional but they must also feel great, look good and fit a variety of purposes.  Take our lightweight waterproof jacket as an example, it rolls up into a neat travel bag, is easy to pack into hand luggage, is light enough to wear under other jackets in extreme weather conditions yet is warm enough to wear on its own whilst walking the dog on a cold winters morning.

Other things we have thought of include; water resistant travel bags with waterproof compartments for wet clothing or shoes, hydrophobic polo shirts, fast drying swimwear, gloves with touch screen technology. We are reinventing adventure clothing and accessories with the elegance of Italian craftsmanship.


All the travel outfitters will probably want to copy that.

That’s one of the problems with life today is that everyone copies you.

It’s the best form of flattery.

Yes, but I hate that. I hate being flattered!



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